How we increased the conversion rate by +175% for Vesla's online store.
Customer - Vesla
Vesla is a new Finnish importer and seller of home security devices. The company's goal is to bring high-quality, easy-to-use and stylish solutions to the market, making home security accessible to everyone.
However, online shopping played a significant role in business growth from the very beginning – and that was where the biggest challenge lay.
Goals
When Vesla started working with us, their websites were functional but quite basic: they told about the products, but didn't actually sell them.
Marketing had already been tested through paid advertising, but the campaigns were generating virtually no sales. Visitors were arriving on the site, but no purchases were made. It was clear that the problem was not in acquiring traffic, but in the purchase path itself.
What Did We Do?
1
Front-page
Uudistus
We built a clear and compelling homepage that highlighted the need for home security right from the first glance. We highlighted the value proposition, key products, and trust elements.
2
Product Page Optimization
We revamped our product pages to answer customer questions before they arise, adding compelling content, clearer CTA elements, and actionable images and descriptions.
3
Removing Friction from the Purchase Path
We made shopping as simple as possible. The checkout process was clarified, payment method visibility was improved, and delivery information was brought closer to the buyer.
Score:
+175%
CONVERSION IMPROVEMENT
21.1X
PROJECT ROI
What did they think?
The collaboration with Oto and Nordic Conversions was a game changer for us. We had previously spent time and money on advertising, but the online store simply wasn't selling.
Otto analyzed our situation carefully and implemented reforms that completely changed the direction of the online store. I definitely recommend Nordic Conversions to all online stores that really want to get sales out of their current traffic. Otto's expertise in online store optimization is excellent and the cooperation was smooth from start to finish.
Aimo Lepisto
CEO & Owner - Vesla
What to Expect?
Similar results may be just one free remote meeting away.
If you want your online store to sell more without having to spend a single euro on advertising, CRO could be the solution. Contact us and let's find out what we can do to increase your sales - with concrete, measurable results.
👋 Hi, I'm Otto, the owner of the company!