We turn your traffic into buyers with conversion-rate optimization

The average Shopify store leaves thousands in monthly revenue on the table. We run systematic conversion audits and experiments to capture it.

Latest projects:

CRO Quick Boost - Jalo Helsinki

Jalo Helsinki has been designing and manufacturing designer fire safety products since 2009. The desire to expand its online store sales across Europe gave rise to a collaboration with Nordic Conversions...

Conversion growth: 56%+

ROI: 19.5X

See full report ->

CRO Quick Boost - Vesla

Vesla started importing and selling home security products in Finland in 2023. Sales were conducted face-to-face, but online sales results were consistently low. With the online store reform, conversions increased dramatically and sales began to grow...

 Conversion growth: 175%+

ROI: 21.1X

See full report ->

What is this really about?

Most Shopify stores have one big problem: traffic is coming in, but too few visitors are buying.


Money is spent on advertising, social media campaigns are run, but if the conversion rate remains low, the money is wasted and visitors do not buy.


The pages may look beautiful and the brand may be in order, but if the purchase path is not clear and the pages are not genuinely selling, the customer will disappear in a couple of clicks.


Many retailers have already understood this, but few know how to actually solve the issue systematically and based on data, bringing the right results quickly.


That's exactly why we exist.


We help Finnish Shopify stores convert their visitors into buyers, increase the value of the average purchase, get customers to reorder, and ultimately build a store that generates more from every click.

The process that scales online stores:

Step 1: Diagnosis

We start by digging into your store: analyzing your pages, checkout path, and data analytics, using session recordings, heat maps, and user data. The goal is to find the points where visitors drop off on their journey to becoming buyers.

Step 2: Plan

We create a clear roadmap of what to change, why, and what results we expect. The plan is based on collected data and winning CRO principles. No guesswork based on gut feelings.

Step 3: Changes

We design, build, and implement changes to your Shopify store. Product descriptions, copywriting, design, trust elements, UX, and more, all with the goal of higher conversion rates and purchase value.

Step 4: Results

As your conversion rate and AOV increase, you get more sales for the same advertising spend. This starts a continuous cycle, with each improvement building on the next and increasing the value of your online store.

Was your online store next?

We are very pleased with the end result and can warmly recommend cooperation with Otto and Nordic Conversions to other Shopify stores!

Jarkko Suspicion

CEO - Jalo Helsinki

The results speak for themselves, with Otto I was able to revive my online store sales from zero with Vesla. Absolute recommendation, it couldn't have gone better.

Alex Koivisto

Product Manager - Vesla

I couldn't have found a better person to develop the online store, an excellent project and many thanks for all the help.

Aimo Lepisto

CEO - VSL Wholesale

How much does this cost?

CRO QUICK BOOST

€1490 / Project

CRO-Quick Boost is a one-time optimization package where we revamp your homepage and product pages to convert better and sell more.

The goal is simple: more orders, higher average purchase and fewer abandoned shopping carts, without additional investment in advertising.

More sales from your online store

Fewer abandoned shopping carts

Higher average purchase (AOV)

We handle the entire implementation

FAQ

  • What is CRO?

    CRO, or conversion rate optimization, is the continuous improvement of websites so that more and more visitors take the desired action — such as buying, booking, or ordering. CRO does not bring in more traffic, but makes existing traffic generate more.

  • What do you do in practice?

    We analyze where customers are dropping out of the buying path. We build hypotheses, run A/B tests, and continuously improve the site so that conversion rates, average purchases, and customer value increase. CRO work is a combination of UX design, data analysis, sales strategy, and good old-fashioned detective work.

  • Why would I need CRO services?

    If your website is getting traffic but your sales aren’t meeting expectations, the problem isn’t with your advertising – it’s with your conversion. With CRO services, you can get more value from your existing traffic and increase your sales without spending extra on advertising.

  • What sets you apart from a marketing agency?

    We don't focus on impressions or clicks – we focus on results. We don't sell advertising or content, we maximize the value that your traffic already generates. Our work is directly reflected in conversion rates, AOV and LTV.

  • Can't I just do the CRO myself?

    You can – but without experience in testing, user data and analytics it is often slow, inefficient and difficult to measure. We have ready-made processes, tools and a perspective that will produce results faster and more systematically.