How we increased the conversion rate by +56% for Jalo Helsinki's online store.
Customer - Jalo Helsinki
Jalo Helsinki is a Finnish design brand that manufactures beautiful and high-quality fire safety products for homes around the world.
Their online store was visually stylish and on-brand, but sales were not meeting their potential. The challenge was clear: how to improve conversion rates while maintaining the minimalist and premium look that is vital to the brand?
Goals
The main goal of the project was to increase the conversion rate of the online store, so that, for example, advertising campaigns abroad would be more productive. At the same time, SEO fixes were made to the pages and new product support pages were created to ensure that the customer experience remained excellent even after the purchase.
During initial analysis, we noticed that mobile users in particular were not converting into buyers and shopping cart abandonment rates were particularly high.
The pages looked good, but they didn't create enough desire to buy for visitors. The trust elements were also missing, so foreign visitors who weren't familiar with the brand didn't buy. We wanted to address these issues with page changes.
What Did We Do?
1
Product Page Renovation
We added trust elements to product pages, more UGC-style images, reviews, improved copywriting, and redesigned the presentation of features to make them easier to scan.
2
Home pages
Reform
When revamping the front pages, we focused on trust elements (awards, certificates), highlighting reviews, and easy navigation so that visitors end up on product pages.
3
Design
Improvements
The previous pages were visually impressive, but the red body text and gray buttons, for example, were not conducive to conversion rates. We improved the design of the entire online store with visitors in mind.
Examples of Changes
01
02
03
Product pages
- Clearer visual hierarchy, previous red text was difficult to read
- Thumbnails of product images visible, adding clarity to image browsing.
- Reviews visible, instantly builds trust
- A short description makes it easier for visitors to scroll.
- Estimated delivery time directly above the CTA button.
Home pages
- Due to the small number of products, the products could be displayed directly on the home page using Tab navigation (the same navigation used in this section)
- Reviews and trust icons under the product collection bring back trust and interest to visitors.
Other Additions
- An installation video on the product pages, showing that the fire alarm is truly easy and quick to install. The visitor also gets a better impression of the product when they see someone handling it in the video.
- Sliders comparing a "basic" ceiling fire alarm VS a beautiful looking fire alarm from Jalo Helsinki. Session recordings showed that many visitors spent a lot of time here, comparing options. Helps the visitor visualize the change the product brings.
Score:
+56%
CONVERSION IMPROVEMENT
19.5X
PROJECT ROI
What did they think?
The project went excellently from start to finish. The collaboration was smooth and uncomplicated, and our expectations were fully met.
We are very pleased with the end result and can warmly recommend cooperation with Oto and Nordic Conversions to other online retailers!
Jarkko Suspicion
CEO - Jalo Helsinki
What to Expect?
Similar results may be just one free remote meeting away.
If you want your online store to sell more without having to spend a single euro on advertising, CRO could be the solution. Contact us and let's find out what we can do to increase your sales - with concrete, measurable results.
👋 Hi, I'm Otto, the owner of the company!