Results that come from a system, not a guess.
Every engagement starts with the same audit-research-build-test process. The metrics below are its output.
Metrics shown are taken from statistically significant A/B tests or pre/post cohort comparisons with matched traffic conditions. No cherry-picked numbers.
CLIENT WORK — 2023–2026
PRODUCT PAGE REBUILD
Skincare Brand — Product Page Rebuild
Rebuilt three core product pages after audit identified friction in the add-to-cart flow and weak social proof placement.
+34%
Conversion Rate
+18%
Revenue Per Visitor
+12%
AOV
LANDING PAGE BUILD
Apparel Brand — Landing Page System
Designed and built a modular landing page system for new collection launches, replacing generic collection pages with campaign-specific conversion flows.
+27%
AOV
+22%
Revenue Per Visitor
+19%
Conversion Rate
FULL FUNNEL OPTIMIZATION
Supplements Brand — Full Funnel Optimization
End-to-end funnel audit covering ad landing pages, product pages, and checkout. Prioritized fixes by revenue impact and ran sequential A/B tests across eight weeks.
+41%
Conversion Rate
+29%
Revenue Per Visitor
+15%
Profitability
A/B TESTING PROGRAM
Home & Living Brand — A/B Testing Program
Established a structured testing program from scratch: tooling, hypothesis framework, and velocity targets. Ran 14 significant tests across product and checkout pages in 90 days.
+23%
Conversion Rate
+17%
AOV
14
Tests in 90 Days
MOBILE UX REBUILD
Fashion Accessories — Mobile UX Rebuild
Rebuilt the mobile product page experience after heatmap and session data revealed severe drop-off in the image gallery and sticky ATC bar. Mobile traffic represented 74% of sessions.
+38%
Mobile CVR
+21%
Revenue Per Visitor
+11%
AOV
OFFER & FUNNEL OPTIMIZATION
Wellness Brand — Offer & Funnel Optimization
Audited the offer structure, upsell sequencing, and post-purchase flow. Rebuilt the primary product landing page and introduced a subscription-first offer hierarchy.
+31%
Conversion Rate
+26%
AOV
+19%
Revenue Per Visitor
HOW WE MEASURE
Revenue per visitor is the metric that actually matters.
Conversion rate alone is incomplete. A test that lifts conversion rate but reduces AOV can destroy revenue. We hold every test accountable to a single north star: revenue per visitor.
Every result shown in our case studies is drawn from A/B tests run to 95% statistical significance or pre/post cohort comparisons with matched traffic conditions and equivalent time windows. We do not report directional lifts as wins.
STATISTICAL SIGNIFICANCE
We do not call a test until it reaches 95% confidence. Most tests run 14–28 days minimum to account for weekly traffic variance.
NORTH STAR METRIC
Revenue per visitor is tracked alongside conversion rate and AOV for every test. A conversion rate lift that hurts RPV is not a win.
CONTROLLED CONDITIONS
Pre/post comparisons use matched traffic sources, equivalent seasonal windows, and consistent spend levels — so the lift is attributable to the change, not external factors.
Find out where your store is leaking revenue.
We'll audit your Shopify store — traffic flow, product pages, checkout, offer structure — and show you the highest-impact conversion opportunities before you spend another euro on ads.
No commitment. Delivered within 5 business days.
